Blackberry reveals that very soon they will stop the production of Blackberry phones
BlackBerry is a line of smartphones and services designed and marketed by BlackBerry Limited (formerly known as Research In Motion/RIM).
BlackBerry was considered one of the major smartphone vendors in the world, specializing in secure communications and mobile productivity. At its peak in September 2013, there were 85 million BlackBerry subscribers worldwide. However, BlackBerry has since lost its dominant position in the market due to the success of the Android and iOS platforms; the same numbers had fallen to 23 million in March 2016
BlackBerry’s CEO, John Chen, expresses the possibility of BlackBerry becoming entirely a software company; this may imply the end of production of popular BlackBerry phones.
“Our new mobility solutions strategy is showing signs of momentum”, CEO John Chen had said, “including our first major device software licensing agreement with a telecom joint venture in Indonesia. Under this strategy, we are focusing on software development, including security and applications. The company plans to end all internal hardware development and will outsource that function to partners. This allows us to reduce capital requirements and enhance return on invested capital.”
